Komen-Jack Breast Cancer Awareness Campaign
This is a specialty pin designed for Jack in the Box Breast Cancer awareness campaign that raised nearly $52,000. The cause-marketing campaign launched September 30th with Victorville-based Envision Foods, owners of several Jack-in-the-Box restaurants in Riverside County and in Los Angeles County. Through this campaign, customers were invited to donate a minimum of $1 in support of Susan G. Komen and in return they will receive a specially designed pin and 100% of the proceeds from the sale of the pin will benefit Komen.